Projectivy Launcher
Overview
The modern smart television and streaming media landscape has increasingly shifted toward aggressive monetization. Official interfaces—including standard Google TV, Android TV Leanback, and Amazon Fire OS—now dedicate substantial screen real estate to auto-playing advertisements, sponsored banners, and algorithmic content suggestions. This shift frequently degrades navigation responsiveness on budget-to-midrange streaming sticks and smart TVs. Projectivy Launcher, engineered by developer Spocky, was created as a direct answer to this bloat, establishing itself as one of the most capable, lightweight, and versatile alternative launchers available for Android TV, Google TV, and Android-powered projector devices.
Historically originating as an engineering and configuration tool for Android-based laser projectors (such as Xiaomi, Fengmi, and Formovie units), Projectivy Launcher retains low-level display calibration capabilities absent from standard media launchers. It integrates hardware-level image controls directly into its menu architecture, allowing users to fine-tune dynamic contrast, white point balance, color profiles, and keystone adjustments across varied lighting conditions. Furthermore, it includes direct hardware input switching shortcuts, allowing users to jump seamlessly between HDMI 1, HDMI 2, or auxiliary video sources without navigating clunky OEM sub-menus.
As a universal Android TV replacement launcher, Projectivy provides complete control over interface structure. Users can construct custom, horizontal dynamic channel categories (e.g., Streaming Services, Gaming, Utilities, Live Channels) and manually reorder or hide individual application cards. Unlike stock Google TV interfaces that isolate sideloaded mobile APKs into deep system settings, Projectivy natively surfaces both standard Leanback TV apps and sideloaded mobile packages within the same unified rows, automatically rendering crisp banner assets.
Crucially, Projectivy Launcher solves the platform challenge of setting a custom launcher on locked-down modern Google TV devices. Rather than forcing users to use network ADB commands to disable system packages, Projectivy incorporates an Accessibility Service monitor. When activated, it intercepts the remote control's "Home" button keycode and instantly brings Projectivy to the foreground, delivering a seamless launcher experience with minimal setup friction.
Pros & Cons
Completely eliminates all sponsored content, advertisements, and algorithmic recommendations from the TV interface.
Integrated hardware display controls featuring fine-grained color calibration, contrast profiles, and direct HDMI input switching.
Non-invasive home button interception via Accessibility Services that bypasses complex ADB shell commands.
Full first-class support for organizing and launching sideloaded mobile APKs alongside official TV applications.
Exceptionally lightweight and responsive UI that restores smooth performance to low-memory streaming dongles.
Extensive visual customization, including custom background wallpapers, dynamic channel rows, and typography scaling.
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Requires manual Accessibility permission granting to reliably override aggressive OEM stock launchers.
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Deep display calibration and engineering settings may present a learning curve for casual users.
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Certain proprietary OEM live TV guide channels require specialized system permissions to display correctly inside custom rows.
Download
Get it on Google Play 
Get it on App Store FAQs
How does Projectivy Launcher replace the stock Google TV home screen without root or ADB?
It uses Android's Accessibility Services to detect when the remote control's Home button is pressed, immediately redirecting the system window focus to Projectivy instead of the default launcher.
Can Projectivy Launcher switch directly between physical HDMI hardware inputs?
Yes. Originally engineered for projectors, the launcher includes native input-selection shortcuts to toggle directly between connected HDMI ports and physical sources.
Will sideloaded mobile applications appear normally on the home screen?
Yes. Projectivy scans all installed packages, displaying sideloaded mobile applications in regular channel rows with custom banner and scaling support.
Does the launcher consume significant memory or slow down streaming hardware?
No. Built without analytical tracking frameworks or background advertising engines, Projectivy operates with a minimal memory footprint, often improving responsiveness over stock launchers.
Hot Reviews
Summarized from Google Play reviews and community discussions.
Replacing the sluggish, ad-heavy default Google TV interface with Projectivy completely transforms the user experience. Navigation becomes instantaneous, and the screen is dedicated entirely to selected apps.
For users with smart projectors and home theater hardware, the integrated color controls and direct HDMI source switching eliminate the need to juggle multiple remotes and complex OEM settings.
The lightweight software architecture dramatically reduces interface lag on resource-constrained streaming hardware, making navigating large application libraries fluid and reliable.