Calorie Counter by Lose It!
Overview
Calorie Counter by Lose It!, developed by FitNow, Inc., is a long-standing calorie counting, nutritional analysis, and weight management platform that has served over 50 million users since its launch in 2008. Built around energy balance principles (Caloric Intake vs. Total Daily Energy Expenditure), the platform dynamically generates a personalized daily calorie budget and weight schedule based on individual body composition, physical activity tiers, and target goals.
The technical foundation of Lose It! lies in its verified food library, containing over 47 million searchable items spanning global brands, restaurant menus, and whole ingredients. The application offers flexible logging methods, including manual text search, barcode scanning, AI-powered voice logging, and computer-vision photo recognition ("Snap It"). Users can track macronutrients (protein, net carbohydrates, fats) alongside over 25 health parameters, such as added sugar, hydration, body measurements, sleep patterns, and intermittent fasting windows. Additionally, the app offers dedicated support for users on GLP-1 weight loss medications, helping them log dosages and correlate medication phases with appetite changes and nutritional intake. Plus, it syncs with Apple Health, Google Fit, and Garmin.
Despite its mature feature set, recent interface redesigns have drawn criticism from long-time users. The removal of a central quick-add button added extra navigation steps for routine entries. Furthermore, short input timeout limits in the custom recipe editor can occasionally reset unsaved entries during longer sessions. Nevertheless, Lose It! maintains strong data privacy practices, securing health records with encrypted transit protocols and providing options for full account deletion.
Pros & Cons
Features an expansive food database with over 47 million verified items, brand entries, and restaurant dishes.
Offers versatile logging tools, including barcode scanning, AI voice entry, and photo recognition ("Snap It").
Includes specialized tracking tools for users undergoing GLP-1 medical weight loss treatments.
Supports macronutrient target customization and flexible weekly calorie budgets to fit varying lifestyle schedules.
Syncs seamlessly with popular health platforms and smart scales, including Apple Health, Google Fit, and Garmin.
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Recent navigation redesigns removed quick-add shortcuts, requiring extra steps to log entries.
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The custom recipe editor can time out and reset unsaved input data during longer entry sessions.
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Advanced logging conveniences, such as full barcode scanning and photo meal recognition, require a paid Premium subscription.
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FAQs
How does Lose It! determine personalized daily calorie budgets?
The application uses the Mifflin-St Jeor equation combined with individual user inputs—including age, gender, height, current weight, activity level, and weight goals—to calculate a daily energy budget.
What is the "Snap It" feature and how accurate is it?
"Snap It" is an AI image-recognition feature that identifies foods in a photo and suggests matching database entries, requiring user confirmation for portion sizes.
Does Lose It! support macronutrient tracking for Keto or low-carb diets?
Yes, users can configure custom macronutrient ratios to track specific daily targets for Keto, low-carb, high-protein, or vegan diets.
Can I synchronize exercise data from my fitness tracker?
Yes, Lose It! integrates directly with Garmin, Google Fit, Apple Health, and Fitbit, automatically importing active burn metrics into your daily allowance.
Is a paid subscription mandatory to lose weight using Lose It!?
No, the free tier provides basic food search, exercise logging, and calorie tracking. The Premium subscription unlocks advanced tools, such as macro customization, photo logging, and intermittent fasting trackers.
Hot Reviews
Summarized from Google Play reviews and community discussions.
Users commend the database scope, noting that accurate calorie counting and flexible calorie targets helped them achieve sustainable long-term weight loss.
Critical feedback highlights frustration with recent UI updates, particularly the removal of quick-add logging buttons, which added extra steps to daily logging.
Premium subscribers praise the integration of custom macro targets, fasting timers, and flexible weekly calorie budgets that accommodate higher allowances on weekends.
Users report occasional entry timeouts in the recipe builder if item creation takes longer than short background timeout thresholds.